Have you been trying to market your business through the internet lately? How much money are you making?
Internet marketing is a great way to market any business, but if you’re not making money at it, why not consider using a different method of marketing that can actually work for you. I don’t mean another “new” fangled system that we’ve just stumbled upon, but how about a system that has already proven to work for the average person who’s not an internet marketing guru.
I’m speaking of a system that is flexible, effective and can reach the group of people that you actually want to pinpoint without question. I’m talking about good old fashioned postcard marketing.
Now you may laugh… considering that there are so many “modern” ways of marketing today. You might even wonder why an experienced internet marketer would even recommend using postcards to grow a business. Well, to put it in its simplest form… it just plain works! There are thousands of people working from home, making a ton of money using nothing but simple little postcards.
Yes, I do the more popular methods of today, but what I discovered was this. While that was pretty easy for me, it didn’t come as easy for a lot of people that I really wanted to help.
Before I added postcard marketing as my main method of growing my business, I did do a little research. Not to mention, back in the “olden days” I actually got started in this industry using postcards.Funny how we tend to stray away to the “next best thing” when what we had already worked just fine!
Here are some of the reasons that I decided that postcard marketing was the best way to go.
1. In respect to some other systems, post-card mailings are very cost effective. You can spend just a few hundred dollars and reach thousands upon thousands of prospects and clients. Many internet marketers use the popular PPC (pay per click) method of marketing and end up spending tens of thousands of dollars. PPC works great, but there is a learning curve that can be very costly and will take a lot long time to master. And it’s not a method that most people can start out using. Postcards can work for you whether you want to advertise, brand, invite, promote, sell, remind or recruit.
2. Most people will actually read a postcard with simple, good, solid ad copy. Just like you can get a great message across with a good letter, you can use a postcard to direct people to that same letter, saving you tons in mailing costs. And postcards are much better than letters. Not only are they less expensive, but your client or prospect won’t have to take the time to open up a “junk mail” envelope to get the message… which, by the way… usually never even gets read.
3. It’s very easy to put together a postcard campaign. You don’t have to collate, stuff, fold, or lick envelopes. Simply put on a stamp and a label, and you’re good to go. And if you have a really busy schedule, you can even out-source it (have someone else do it for you) for a very reasonable price.
4. You can be very specific as to who you mail your postcards to. You can actually purchase a list of people who will be exactly who you’d like to deliver your message to. This can be done with extreme accuracy when you work with a quality list broker. And I can’t think of any targeted group that you can’t find a list for.
5. Postcard Marketing is so easy to duplicate. One of the biggest problems with some home-based businesses… especially MLM, network marketing and direct sales, people just don’t know how to make it work successfully. Even if you are able to recruit members for your team with an MLM business, 98% of the time, there’s no “easy” system in place for them to duplicate… and when they don’t make money, you don’t make money!
Postcard marketing systems are so easy to duplicate that anyone, with any level of experience can do it. Here are the simple steps to a good postcard marketing campaign.
1. Find a quality mailing list to rent
2. Find a quality printer for your postcards (or make them yourself)
3. Choose a consistent amount of postcards that you will mail weekly (or monthly) and stick with that number without fail. Stamp and mail your postcards.
4. Your client or prospect responds by being directed to a phone number or website
5. You follow up with those who respond
6. THAT’S IT in a nutshell
If you’re building a team for your business, imagine your entire team using this simple method of finding new team members to work with… who will also duplicate this same process. You’ll find that your business will start to grow very quickly because every will know what to do… exactly what to do. Now, doesn’t that sound a lot easier than some of the internet stuff that’s going on out there today?
Now we do understand that any successful system has those important things that you must consider… things like the list, the paper stock, the colors, size, layout and graphics, etc., but when you’re working with a good team that has this proven system already laid out, you won’t ever have to worry about those things.
So here’s what I recommend you do…and with haste.
1. Find a good team that uses a simple postcard marketing system.
2. Get information about the company they promote with the postcards.
3. Plug in with them and watch success start to explode for you!
Rosalind Green is a self-taught internet marketing entrepreneur.
After many years in top management with corporate America, she decided to join the home-based business arena on a part-time base, and soon found that it could surpass what the average person makes in a successful corporate structure. She now coaches and trains others to be successful using the postcard marketing as a main source of building a successful network marketing team.
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Have you noticed the recent love affair between email marketing and social media? Check out a few of your latest emails from your favorite online retail sites.
I’ll give you an example. I just got newsletters from Staples and Pareto Logic. Both, along with numerous others I’ve received, provide me the opportunity to join them on Twitter, Facebook and other social media sites…to share and allow others to opt in to be able to receive these emails.
So…what’s the advantage? Why not just ask these subscribers to forward the email to a friend?
After all, email itself can be viral…spread when you forward emails to your friends, family and co-workers. However, email itself is like a contact virus compared to an airborne virus when something moves via social media. A study done by Silverpop shows that while emails are likely to be forwarded or shared with 1 or 2 people, a S2S (Share to Social) is likely to result in a 24% increase in reach on average. So…it really does make sense that smart businesses want to add social media to their email marketing efforts.
You’ll notice I didn’t say “replace their email marketing efforts”, but rather add to those efforts.
Direct marketing, “snail-mail” USPS efforts have been partially replaced by email, and for some businesses, completely replaced. Email is more cost efficient, but…still…it can’t replace that touch and feel of “real” paper…the visual, tactile sense that people get with direct marketing efforts. So direct marketing is still done…and still effective. Just…not in the same way it was.
When you’re comparing email marketing to social media marketing, you know the amount of visual information that you can put on an email can’t be contained in a “tweet” or a “writing on the wall.” But the small amount of text, and the links that you can share on social media sites is “out there”…essentially on a bulletin board where everyone can reach in and grab it, where they can see and share much faster.
At first, email marketers had a real fear that email marketing would quickly disappear when social media came in. I think that fear has abated…albeit not disappeared…as it became more and more apparent that using both…together…made so much more sense.
More and more commercial emails come with embedded social bookmarks. It’s a great idea, and definitely something every email marketer should either already be doing…or strongly considering.
Like all marketing techniques, there’s a difference, though, between just doing it…and doing it well. So, if you haven’t already done so, before you plunge into the addition of embedded social bookmarks, consider these things:
Why would your subscribers share? Make sure there’s a link next to your social site share button that provides education and support for this call to action.
Which social sites does your target audience spend the most time? These are the “Share” buttons you’ll want on your email. Keep your eye on these statistics…because they change.
Test your social sharing button locations. Do split testing to determine the best placement for best results. Make it easy to share.
Test everything else. When you’re integrating email with social networking, test to find out what gets shared. What is “share worthy?” Use more identified “share worthy” content in subsequent emails, and keep testing.
Communication methods change constantly and grow exponentially. You’re always trying to keep up with a new communication method.
Marketing…not so much…really. It’s still about one person talking with another, persuasively presenting something that may fill a need…either a physical one or a psychological one. As you move from one means of communication to another, you’re just learning to do the same thing…differently.
One of the most important steps to acquiring success on the Internet or in life for that matter, is to have a good mentor. Someone who has been there, done it, and will head you in the right direction. A person that can guide, and keep you on the right path. Put the time and effort into finding the right mentor, is one key to your success.
Find someone that is successful and do what they do. Accountability to that person directly if possible is the best bet. If you can meet with them directly it is always better. If not email or phone them on a regular basis, perhaps once a week. If you’re not really sure who to go to, then you can look up the field in which you are interested, in your search engine. Visit a few sites. Try to find someone locally if possible.
Your field may be something more global or no one around you is available. In that case, you may find some forums for what you are looking to be involved in. Check out several of them. Look for the forum mediators. See what they have to say. There may be somebody there who can help you. It may even be another person who contributes regularly to the forum. Find someone that you can connect with. You want someone that you email even if only through direct messaging in the forum site. You need to find someone that you can build a relationship with. Be honest with them. Tell you that you are just starting out. Let them know that you have noticed them and would like their advice. If they don’t have the time or don’t want to for whatever reason, they may be able to direct you to someone else.
I have heard two different sayings that basically say the same thing. One is “find a successful person and do what they are doing”, the other is “see what everyone else is doing and do the opposite”.
The importance of a good mentor is finding someone who is successful. You don’t just want to follow and get advice from someone just because they have been doing something for a long time. They may have been doing it wrong for a long time. You want to make sure that the person is successful in doing what they are doing. Does it really matter if they have only been doing something- let’s say for a few months, if they are having fantastic result? At the same time you don’t want to follow or be mentored someone who has no track record.
Carefully make a list of what your idea of success is. Write down what you want to accomplish with your business. This should be one of the first things you do. It will aid you in focusing on the right type of people. Look for someone or even a couple of people that complement each other. Such as, one may have a long record of running a certain business but no we experience on the Internet. The other may have never had any background in the particular niche, but, is a great Internet marketer. You have two separate mentors or teachers helping you achieve your one goal. Success.
Today I want to share some thoughts about teamwork. I have learned so much about internet marketing from a few experienced and successful internet marketing leaders.
I have never worked closely with him, though he is one of the Internet Marketers I listen closely to. That is the common situation for the people in Network Marketing; we may never get the opportunity to work closely with the big leaders (or gurus if you like).
If we choose to join them directly we will still never may work directly with them. We have to buy their products or watch their videos and read what they publish online. That is the only way you can learn from them. I understand why this is so. No one would ever manage to work closely with thousands of people.
Therefore, when you choose a business don’t believe a top marketer will help you one to one, even if you join directly below him.
It’s only his or her products that can help you. Find other people to work close to and who also like to learn from the same leaders/coachers. Then build strong teams with the people you work close with. I believe in teamwork, sharing ideas and tips with each other. We are usually not good at everything, so share the work you have to do with each other.
Here is an example on how you can do it. If you have a team of 6 people and 2 are good in writing articles, they can write articles for the other 4 too. Just change them so everyone post different articles. Then you post them in different article directories if you don’t have an automatic program for sending them out.
Moreover, if 2 people in the team are very good in video marketing, they can help the others by showing them different methods for video marketing and how to use the tools.
Discuss what can be better and what is good so everybody can learn. Be honest to one another and tell your team mates what they are good and not so good at, so that they can develop their skills. Sometimes there might be a method that does not work well for one person, but very good for another.
If one person is good in writing ads and maybe e-mail letters for the auto responder, he can do that for the whole group. You will not have the same leads and prospects in your auto responders so you can have the same e-mails.
If you use a system like I do where I have e-mails from the company, you can use them, but in addition to that have one to two broadcasts a week where you share some special things with your leads and prospects. Maybe there are only a few people on the team who like to write e-mails and ads, then share them with each other.
If one person on the team has good technical and computer skills, this person should share this with the other members. If he/she is not good in article writing he/she gets help from someone on the team with that.
If some of the team members live in another part of the world with another language, that can be a strength for those who only speak English. If an Indian talks with an Indian he might trust and understand him better than an American.
Choose a few methods you feel is interesting and fun. Then the results will be so much better than what you’ll get if you criticize yourselves on something that is not properly done. You should however try out things. You never know what you are good at before you try it out. However, if it is something you really don’t like, find another way to work. Get help from your team. You help them and they help you with the methods you are not good at.
If you have a team with people who like teamwork and are willing to share their work and help each other, you get a strength that no one gets if they choose to work alone. They have to do everything themselves. If you are in a team with people helping each other, you will probably work half the normal time and it’s much more fun to share your success with others.
If you don’t have that team yet, join a team in one of the Internet Training and coaching systems. There you will learn how to start and get different marketing methods to choose from so you can start getting leads and prospects and people who want to join you. This way you will get a feeling of working with people, sometimes you will find people you can develop a close relationship with and can work with even if you are not on the same team or in the same company.